For IOM Georgia
We were approached with the task of designing the concept and executing the communication campaign aimed at promoting migrant rights in Georgia and highlighting their valuable contributions to the country’s prosperity.
During the concept development phase, our focus was on generating creative and innovative solutions and activities to ensure maximum engagement with the target audience and enhance the overall effectiveness of the campaign.
Project Scope:
– Concept development
– Conducting focus groups
– Creating comprehensive campaign branding and slogan
– Video production
– Social media campaign
– Print and TV campaign
– Outdoor campaign
– Series of live-streamed talks with influencers
