Progress Through Digitalization
We were tasked to develop the brand strategy, logo, slogan, and visual identity for the “Digital Transformation of Small and Medium-sized Enterprises in Eastern Partnership Countries” (DT4SME) project, led by GIZ. This initiative aims to advance digital capabilities at micro, meso, and macro levels, benefiting SMEs in Georgia, Armenia, Moldova, Ukraine, and Azerbaijan. Collaborating with political partners, the project seeks to enhance national and regional frameworks, promoting international exchange among Eastern Partnership countries, Germany, and other EU states.
Objective: Create a cohesive and impactful brand identity that resonates with diverse audiences across Eastern Partnership countries, enhancing visibility and effectiveness.
Challenge: Develop a unified brand identity that respects the unique cultural and contextual specifics of all five countries.
Scope: Brand strategy, logo, slogan, visual identity, brand book
