For GCSD and GIZ
Timely vaccination has always been a crucial aspect of the proper functioning of every community. This significance became even more pronounced during the COVID-19 pandemic, as we witnessed high levels of resistance and skepticism among the population toward vaccines.
We believe that this negative attitude was primarily the result of a lack of credible information delivered in an effective manner. Therefore, we were thrilled to be approached with the task of designing and implementing a communication campaign across Georgia to raise awareness about the benefits of vaccination and contribute to dispelling widespread myths about the dangers of vaccination.
Scope: concept development, overarching campaign branding and slogan, animated video production, social media campaign, print and TV campaign, outdoor campaign, and branded merchandise.
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