For USAID/Georgia
Civic education, in all its forms, plays a pivotal role in shaping young individuals into active and responsible citizens, propelling Georgian society towards its Euro-Atlantic aspirations. It fosters an understanding of the roles of both government and citizens, equipping students with improved critical thinking skills. This enables them to identify and address pressing issues within their immediate communities.
Our responsibility involved conceptualizing and implementing a communication campaign targeting school children to promote civic classes among students. During the concept development phase, our focus was on devising creative and innovative solutions and activities that would strongly resonate with the target audience.
Project Scope:
– Concept development
– Comprehensive campaign branding and slogan creation
– Video production
– Social media campaign
– Print and TV campaign
– Board game development and printing
– Stencils
– Nationwide contest among schools
