For Georgian Apparel and Fashion Association
When Quality Suits Style
In 2020, GIZ Georgia, with support from SUSA GmbH, established the Georgian Apparel and Fashion Association, ensuring the quality of its members by enhancing competitiveness through design excellence and sustainable production. We were tasked with creating branding for the Association. The symbol of the Georgian Apparel and Fashion Association (GAFA) incorporates the texture of fabric and letters from the abbreviation. The round shape hints at the stamp of approval and high standards of quality. The color palette was chosen to express the sustainable and bold approach GAFA takes in its activities.
Scope: Slogan, Logo, Visual Identity, Brandbook.
