CIVIC ENGAGEMENT CAMPAIGN
For USAID/Georgia
The #BetheChange campaign, aimed to elevate awareness and foster civic engagement. Tasked by USAID/Georgia, our comprehensive scope encompassed the creation and execution of the campaign concept, development of a visually compelling style, crafting engaging social media content, conceptualizing and producing creative multimedia stories, and securing media coverage to amplify the campaign’s impact.
Our approach prioritized creativity and innovation to ensure maximum engagement with the target audience. Through dynamic visual elements, impactful storytelling, and a strategic social media presence, #BetheChange sought to inspire individuals to actively participate in civic matters and effect positive change in their communities.
Scope:
– Campaign concept creation and implementation
– Campaign visual style development
– Social media content creation
– Creative concept and production
– Conference organization
– Multimedia stories development
– Media coverage coordination
